Marketing Automation & Data Ops Specialist — Remote

mPulse; Santa Fe (NM); Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Remote-first

100% Company-Paid Employee Coverage -

401(k) + 4% Match

Job summary

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights.

In this role, you'll build, execute, and improve automated campaigns and lead programs while ensuring accurate reporting across the marketing funnel.

Qualifications

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from results.
• Experience administering an enterprise marketing automation platform.
• Familiarity with customer data platform concepts, data modeling, identity resolution, and segmentation.
• Data hygiene practices: deduplication, suppression, list validation, and resolving integration sync issues.
• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field.

Responsibilities

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion, and ensure leads progress through each stage accurately.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards, recognizing data is used across the organization.
• Build and maintain campaigns across the marketing automation platform and CRM with structure, naming, and tagging standards.
• Build and quality-check marketing emails, forms, and landing pages; validate assets before testing; allow lead time for review.
• Manage all list processing from intake through CRM delivery.
• Build and maintain marketing reporting and dashboards, validating accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting, including tracking governance and conversion measurement from first touch through pipeline.
• Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting.
• Support marketing operations projects and platform migrations, including documentation, data preparation, and testing.
• Administer the marketing technology stack and integrations between platforms; maintain field mappings, sync rules, and data flow.

Skills

Marketing automation

Salesforce

Data analytics

CRM systems

Excel/Sheets

Campaign management

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

HubSpot

Salesforce

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights.

In this role, you'll build, execute, and improve automated campaigns and lead programs while ensuring accurate reporting across the marketing funnel.