Remote Marketing Automation & Data Specialist

mPulse; Clayton (MO); Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Remote-First & Flexible PTO

Company-paid medical, dental, vision

401(k) with 4% match

Invest in You — training

Culture of recognition

Job summary

mPulse, a leader in conversational AI for healthcare, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver performance insights. You’ll own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, driving pipeline growth and data integrity.

Reporting to Marketing Operations, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to maintain data quality, automate workflows,

Qualifications

• Demonstrated ability to analyze data independently across systems and write clear findings.
• Advanced proficiency with marketing automation platforms and CRM workflows.
• Strong Excel or Google Sheets skills, incl. pivot tables and lookups.
• Collaborate across Marketing, Sales Development and Sales Operations to reach pipeline and reporting goals.
• 4+ years in marketing operations/automation or equivalent role with platform ownership.
• 2+ years of Salesforce experience incl. attribution, reporting, lead conversion, field mapping.
• Hands-on analytics: build reports from scratch, reconcile data, draw conclusions.
• Experience administering an enterprise marketing automation platform.
• Familiarity with CDP concepts, data modeling, identity resolution, segmentation.
• Data hygiene experience: deduplication, suppression, list validation, sync error resolution.
• Marketing platform migration or CDP implementation experience.

Responsibilities

• Monitor data flow across connected systems and resolve issues before impacting downstream work.
• Build and maintain marketing automation workflows and lead routing.
• Maintain CRM data integrity and quality standards.
• Create campaigns across MAP and CRM with structured naming and tagging.
• Design and QA marketing emails, forms, and landing pages; manage list processing.
• Develop marketing reporting dashboards and validate accuracy.
• Analyze campaign and channel performance and deliver written summaries with recommendations.
• Support attribution and funnel reporting from first touch to pipeline.
• Collaborate with Sales on list quality, campaign readiness, lead handoff, and reporting.
• Support platform migrations with documentation, data prep, and testing.
• Administer marketing tech stack, including field mappings and data flow between tools.
• Document processes and identify opportunities to improve efficiency.

Skills

Data analysis

Marketing automation

CRM systems

Excel/Sheets mastery

Cross-functional collaboration

Salesforce experience

Platform ownership

CDP concepts

Data hygiene

SQL proficiency

Education

Bachelor’s degree in Marketing/Business/Analytics/IS

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Marketing Cloud Next

Salesforce Certification

Job description

mPulse, a leader in conversational AI for healthcare, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver performance insights. You’ll own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, driving pipeline growth and data integrity.

Reporting to Marketing Operations, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to maintain data quality, automate workflows,