Remote Lifecycle & Retention Lead

Sequencing; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote work with home office

Paid time off

401(k) with company matching

Parental bonding leave

Private genome sequencing for you and

Job summary

Sequencing is seeking an experienced lifecycle marketer to own retention and engagement programs for a direct-to-consumer genome sequencing platform. You’ll report to the Head of Marketing & Growth and partner with Product, Engineering, and Data to craft messaging and campaigns that move retention and lifetime value.

You’ll build from scratch, own experiments, and use AI daily to iterate. The role emphasizes storytelling, data-driven optimization, and clear communication of genetic concepts to

Qualifications

• 7+ years in lifecycle, CRM, or retention marketing at direct-to-consumer subscription companies.
• Diagnosed retention cliffs and showed impact on churn or LTV.
• Experience building programs end-to-end at an early-stage company.
• Strong writing portfolio of lifecycle campaigns and results.
• Hands-on in a lifecycle platform with segments and triggered journeys.
• Experience using a CDP such as Segment.
• Translate technical content for a general audience.
• Daily use of AI tools as a co-pilot.

Responsibilities

• Own lifecycle marketing strategy across onboarding, activation, results delivery, subscription engagement, retention, win-back, and referrals.
• Write messages that explain complex genetic/health concepts clearly for non-experts.
• Analyze subscription and behavior data to identify disengagement and craft campaigns.
• Share customer insights with Product to inform the roadmap.
• Build, launch, and optimize automated campaigns across email, SMS, push, and in-product messages.
• Drive awareness and adoption of features through personalized messaging.
• Design experiments with clear hypotheses and metrics across messaging, timing, channels, audiences.
• Provide data needs to Engineering/Product and ensure timely launches.
• Use AI daily to accelerate ideation, drafting, QA, and analysis.

Skills

Lifecycle marketing

CRM

Retention marketing

Strong writing

SQL

BI tools

AI usage

Data analysis

Tools

Blueshift

Braze

Iterable

Klaviyo

Segment

Job description

Sequencing is seeking an experienced lifecycle marketer to own retention and engagement programs for a direct-to-consumer genome sequencing platform. You’ll report to the Head of Marketing & Growth and partner with Product, Engineering, and Data to craft messaging and campaigns that move retention and lifetime value.

You’ll build from scratch, own experiments, and use AI daily to iterate. The role emphasizes storytelling, data-driven optimization, and clear communication of genetic concepts to