Lifecycle Marketing Manager (Fully Remote)

Sequencing; United States; A distancia; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Sequencing, the world''s largest direct-to-consumer whole genome sequencing platform, is a fully remote, Series A venture-backed company known for autonomy and transparency. We are building a lifecycle and retention marketing program from the ground up and seek a senior marketer who can own onboarding, activation, retention, and referrals while partnering with product, engineering, and data.

You''ll craft compelling copy, run experiments to boost retention and lifetime value, and lead lifecycle

Formación

• 7+ years in lifecycle/CRM/retention at DTC subscription companies.
• Hands-on with Braze, Segment, SQL, and AI tools; you've fixed churn.
• Experience partnering with cross-functional teams and data to drive retention.

Responsabilidades

• Own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
• Write motivating copy and run experiments to boost retention and LTV.

Conocimientos

Lifecycle marketing

Retention strategy

AB testing

Onboarding

Herramientas

Braze

Segment

SQL

Descripción del empleo

• You'll be the first owner of lifecycle and retention marketing, building the program from scratch.
• You'll report to the Head of Growth and partner with Product, Engineering, and Data.

What You'll Do:

• You'll own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
• You'll write motivating copy and run experiments to boost retention and LTV.

What You've Done:

• 7+ years in lifecycle/CRM/retention at DTC subscription companies.
• Hands-on with Braze, Segment, SQL, and AI tools; you've fixed churn.

Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.