Remote Senior Lifecycle & Retention Marketing Lead

Ursa Major Skincare; Washington (District of Columbia); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Vision benefits

Dental benefits

Paid parental leave

401k match

Fully remote culture

Generous vacation + Epic Days

Job summary

Ursa Major Skincare seeks a strategic and hands-on Senior Manager, Lifecycle & Retention Marketing to own retention, subscription growth, and customer lifetime value. You will lead lifecycle strategy from acquisition handoff through replenishment, subscription retention, loyalty, win-back, and advocacy.

The ideal candidate blends retention marketing expertise with a data-driven mindset, storytelling ability, and testing discipline to build meaningful relationships that drive revenue and

Qualifications

• 5+ years in Lifecycle Marketing, CRM, Retention Marketing or Customer Marketing within DTC Ecommerce, subscription, beauty, skincare, wellness, or consumer brands.
• Proven success growing customer retention, repeat purchase rate, subscription revenue, and customer lifetime value.
• Deep expertise in email and SMS marketing strategy, segmentation, automation, and personalization.
• Experience managing subscription businesses and recurring revenue programs.
• Strong analytical skills with the ability to translate data into actionable insights.
• Advanced understanding of customer journey mapping and lifecycle strategy.
• Experience designing and executing A/B testing frameworks.
• Strong storytelling and direct-response messaging capabilities.
• Comfortable balancing strategic planning with hands-on execution.

Responsibilities

• Own Lifecycle & Retention Strategy across acquisition handoff through repeat purchase, replenishment, subscription retention, loyalty, win‑back and advocacy.
• Lead Email & SMS Marketing Programs, owning lifecycle calendar and personalized experiences via segmentation and triggers.
• Develop subscription lifecycle strategy to increase subscriber acquisition, retention, tenure, and LTV.
• Drive testing & optimization with A/B and multivariate tests on subject lines, flows, offers, creatives, send times, and pages.
• Monitor retention KPIs, cohort analyses, and feedback data to inform strategy.
• Collaborate cross-functionally with Ecommerce, Brand Marketing, Creative, Product Development, Customer Experience and Analytics.
• Guide messaging frameworks and creative that balance performance with brand storytelling.

Skills

Lifecycle Marketing

Email & SMS Marketing

Klaviyo

Postscript

Recharge

Tools

Klaviyo

Postscript

Recharge

Job description

Ursa Major Skincare seeks a strategic and hands-on Senior Manager, Lifecycle & Retention Marketing to own retention, subscription growth, and customer lifetime value. You will lead lifecycle strategy from acquisition handoff through replenishment, subscription retention, loyalty, win-back, and advocacy.

The ideal candidate blends retention marketing expertise with a data-driven mindset, storytelling ability, and testing discipline to build meaningful relationships that drive revenue and