Senior Lifecycle Marketing Manager

Sequencing; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k with company matching

Paid time off

Volunteer time off

Remote work with home office stipend

Parental bonding leave

Genome sequencing for you & family

Job summary

Sequencing.com is hiring a Senior Manager, Lifecycle Marketing & Retention to own the strategy and hands-on execution of customer lifecycle programs across email, SMS, push, and in-product messaging. You will analyze activation, engagement, retention, and win-back, translating complex genomic insights into clear, motivating experiences.

You’ll partner with Growth, Product, Data, Engineering, Bioinformatics, and Success teams to improve data quality, tracking, and experimentation.

Qualifications

• 7+ years in lifecycle, CRM, or retention marketing.
• Expert-level understanding of email and lifecycle platforms.
• Hands-on experience with CDP for segmentation and journeys.
• Proven track record building automated lifecycle flows.
• Strong writing and editing skills with campaign impact.
• Ability to translate complex concepts into clear messaging.
• Strong analytical skills and data-driven decision making.
• Experience with experimentation and A/B testing.

Responsibilities

• Own lifecycle marketing strategy across activation, engagement, retention, win-back, and referral.
• Analyze customer journeys to understand behavior and value.
• Work with data + product to identify lifecycle gaps and opportunities.
• Plan, write, build, launch, and optimize lifecycle campaigns across channels.
• Build automated programs for onboarding, education, retention, and referral.
• Translate genomic insights into clear, benefit-driven messages.
• Leverage AI tools to speed ideation and content development.
• Define hypotheses and run rigorous tests across channels.

Skills

Lifecycle marketing

CRM platforms

Email marketing

Analytics

A/B testing

Copywriting

Cross-functional collaboration

Tools

Blueshift

Klaviyo

Braze

Iterable

Segment CDP

Job description

About Sequencing

Sequencing is the world’s largest direct-to-consumer whole genome sequencing platform, helping define the future of AI-powered personalized health.

We’re a profitable, venture-backed, fully remote company building products that turn clinical-grade whole genome sequencing into meaningful, personalized insights. Through AI and a rapidly expanding ecosystem of genomic applications, we help people better understand their health and future.

The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform it into a lifelong source of personalized guidance – and build the trusted home for every genome on Earth.

Join us in helping build the interface between humanity and its DNA!

The opportunity

As Senior Manager, Lifecycle Marketing & Retention at Sequencing.com, you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging.

This is a highly analytical role for someone who wants to understand exactly how customers move through the product – from purchase and DNA kit activation through sequencing results, delivery, subscription engagement, retention, and win-back. You will dig into large, complex customer datasets, identify where customers convert or drop off, and turn those insights into personalized lifecycle programs that measurably improve activation, engagement, retention, and long-term subscription value.

You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to translate complex genomic and health insights into clear, motivating experiences that help customers get more value from their DNA over time.

The right person combines strategy, hands-on execution, clear messaging, experimentation, and deep analytical curiosity.

What you’ll own

• Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.

• Analyze the entire customer journey to understand behavior, conversion, engagement, churn, and lifetime value across key customer segments.

• Work directly with customer and product data – including large subscription datasets – to identify lifecycle gaps, behavioral patterns, drop‑off points, and growth opportunities.

• Plan, write, build, launch, and optimize lifecycle campaigns across email, SMS, push, and in‑product messaging.

• Build and continuously improve automated programs spanning onboarding, kit activation, education, results delivery, feature adoption, subscription engagement, retention, win‑back, and referral.

• Translate complex genetic and scientific concepts into clear, personalized, benefit‑driven messages for non‑expert audiences.

• Use AI tools to increase speed and quality of ideation, content development, quality assurance, analysis, and iteration.

• Partner with Product, Data, and Engineering to improve event tracking, data quality, experimentation, and the infrastructure needed to power sophisticated lifecycle programs.

• Define clear hypotheses and success metrics for lifecycle programs, then design rigorous tests across messaging, offers, audiences, timing, channels, and workflows.

• Move beyond topline reporting to investigate why performance changed and determined what action to take next.

Who you are

• 7+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.

• Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).

• Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.

• Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.

• Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.

• Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.

• Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.

• Deep familiarity with experimentation and A/B testing across email and CRM channels.

• Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.

Why Sequencing?

For decades, the human genome has been one of the world’s richest sources of health information—but most people have never been able to truly understand or use it.

We’re changing that.

At Sequencing, we’re transforming billions of genetic variants, decades of scientific research, and constantly evolving genomic knowledge into technology people can interact with naturally and trust when making decisions about their health.

This isn’t about building another health application. It’s about creating an entirely new category of technology that brings together bioinformatics, genetics, and consumer health to improve and extend millions of lives.

Your work won’t just help build Sequencing—it will help redefine how people understand themselves through their DNA for decades to come.

Benefits

• Comprehensive medical, dental, and vision insurance coverage

• 401(k) with company matching

• Paid time off

• Paid volunteer time off

• Fully remote work with a home office stipend

• Parental bonding leave

• Private and confidential clinical‑grade whole genome sequencing for you and your family