Remote Lifecycle Marketing Lead - CRM & Retention

Petite Keep, LLC; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Unlimited PTO

10 paid holidays

Product allowance + employee discount

Wellness stipend

Educational stipend

Sabbatical after 5 years

Job summary

Petite Keep is seeking a CRM & Lifecycle Marketing Manager to own email, SMS, and direct mail. You will partner with our creative, ecommerce, and performance marketing teams to translate customer insights into revenue, from first-time gifters to repeat buyers building a full collection.

You’ll own channel strategy and execution in a high-ownership, fast-growing environment, focusing on data-driven segmentation, personalized experiences, and loyalty initiatives that feel relevant and premium.

Qualifications

• 4–7 years of experience in CRM, lifecycle, or email/SMS marketing at a DTC or ecommerce brand.
• Extensive, hands-on Klaviyo expertise, building complex flows and segments.
• A genuine love of data: you can pull your own reporting, understand attribution, slice and dice customer cohorts with precision.
• A genuinely curious, customer-obsessed mindset — you want to know the Petite Keep customer inside and out, from aggregate trends down to individual purchase moments.
• A sharp eye for brand voice and an instinct for when a message feels off.
• Comfort operating in a small, fast-growing team where you own outcomes, not just tasks.

Responsibilities

• Our Klaviyo program end-to-end: flows, segmentation, campaign calendar, testing agenda, deliverability, and list health across email and SMS.
• Our direct mail program — targeting, creative briefs, measurement, and ROI — and its growth as a channel
• Our loyalty & referrals program – rewards strategy and timing to drive repeat & incremental conversions
• A segmentation and personalization strategy built around the moments that matter to our customers: due dates, wedding dates, gifting occasions, and milestones, so every message feels relevant, not generic
• Reporting on channel performance: revenue attribution, list growth, deliverability, and LTV.
• A testing roadmap across all retention channels
• Lifecycle messaging that delivers a consistent and elevated Petite Keep experience in close partnership with our creative/brand team
• Vendor relationships (Klaviyo, direct mail partners, and more) and staying current on platform capabilities and industry best practices

Skills

CRM & lifecycle

Klaviyo expert

Data-driven

Customer obsessed

Brand voice

Small-team ownership

Tools

Klaviyo

Shopify

Direct mail platforms

Job description

Petite Keep is seeking a CRM & Lifecycle Marketing Manager to own email, SMS, and direct mail. You will partner with our creative, ecommerce, and performance marketing teams to translate customer insights into revenue, from first-time gifters to repeat buyers building a full collection.

You’ll own channel strategy and execution in a high-ownership, fast-growing environment, focusing on data-driven segmentation, personalized experiences, and loyalty initiatives that feel relevant and premium.