Lifecycle & Retention Director - CRM Growth Engine

Remedy; Los Angeles (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Remedy is seeking a strategic, data-driven Director of Retention & Lifecycle to own our customer retention engine, reporting to the VP of DTC/Ecommerce. You will turn customer data and brand strategy into personalized journeys across email, SMS, and push to grow engagement and lifetime value.

The ideal candidate combines analytical thinking with CRM craft and a customer-obsessed mindset, with the ability to scale a sophisticated program at a clinical, elevated standard of excellence.

Qualifications

• 4-6 years in CRM, lifecycle, or retention marketing.
• Proven track record managing multi-channel retention programs end to end.
• Hands-on with an enterprise ESP and SMS platform (Klaviyo, Postscript).
• Strong experience building customer segments and personalized lifecycle journeys.
• Experience in skincare, beauty, or lifestyle preferred; loyalty program a plus.

Responsibilities

• Own REMEDY's retention channels end to end (email, SMS) and the lifecycle strategy behind them.
• Build and evolve the full lifecycle journey: welcome, first and second purchase, post-purchase, replenishment, win-back, VIP, and churn-risk flows.
• Develop new automations and behavior-based triggers that drive engagement, repeat purchase, and lifetime value.
• Manage all CRM campaigns end to end: build, QA, schedule, deploy, and maintain the calendar with flawless, on-time execution.
• Build and maintain customer segments to power relevant, personalized communications.
• Use customer signals to deliver personalization, dynamic content, and cross-sell and upsell programs.

Skills

CRM strategy

Lifecycle marketing

Data analytics

Campaign management

Customer segmentation

A/B testing

Loyalty programs

Tools

Klaviyo

Postscript

Shopify

Rivo

Skio

Job description

Remedy is seeking a strategic, data-driven Director of Retention & Lifecycle to own our customer retention engine, reporting to the VP of DTC/Ecommerce. You will turn customer data and brand strategy into personalized journeys across email, SMS, and push to grow engagement and lifetime value.

The ideal candidate combines analytical thinking with CRM craft and a customer-obsessed mindset, with the ability to scale a sophisticated program at a clinical, elevated standard of excellence.