Remote Integrated Strategy Director - Performance Marketing

Directive; Dallas (TX); À distance; USD 150 000 - 230 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k) with match

Unlimited PTO

Annual bonus

Remote-first work model

Résumé du poste

Directive is seeking an Associate Director, Integrated Strategic Planning focused on Performance Marketing. You will connect business goals, audience insights, and channel strategy into an integrated growth plan.

This role requires turning complex inputs into actionable briefs and conversion journeys, ensuring cross-team alignment around client outcomes. You will lead research, define audience and messaging priorities, collaborate with paid media, design, and analytics experts, and mentor

Qualifications

• Experience in strategic planning within an agency or growth-focused business.
• Portfolio showing how audience insights shaped performance briefs and channel plans.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.

Responsabilités

• Lead audience research and insight development for client engagements.
• Define integrated performance marketing plans across paid search, paid social, display, and video.
• Write focused strategic briefs and facilitate planning workshops with stakeholders.
• Present research and recommendations to senior clients and guide success teams.

Connaissances

Strategic planning

Performance marketing

Agency experience

Client mentorship

Outils

Analytics tools

Planning tools

AI tools

Description du poste

Directive is seeking an Associate Director, Integrated Strategic Planning focused on Performance Marketing. You will connect business goals, audience insights, and channel strategy into an integrated growth plan.

This role requires turning complex inputs into actionable briefs and conversion journeys, ensuring cross-team alignment around client outcomes. You will lead research, define audience and messaging priorities, collaborate with paid media, design, and analytics experts, and mentor