Remote Head of Integrated Strategic Planning

Directive; Richmond (VA); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Remote‑first company

Annual base salary 150k-180k USD

401(k) with company match

Unlimited PTO

Bonus eligibility

Job summary

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear growth plan. This role focuses on integrated performance marketing, not channel-by-channel planning, and requires turning insights into executable plans.

You will lead planning engagements, mentor colleagues, and partner with paid media, design, copy, and analytics teams to drive

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, with demonstrated ownership of complex client strategies.
• Portfolio demonstrating strategic leadership: audience insights shaped performance marketing briefs and channel plans.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, and mentor colleagues while remaining hands-on.

Responsibilities

• Lead audience research and insight development for client businesses and buying committees.
• Define audience, positioning, messaging priorities, and channel roles for growth goals.
• Partner with paid media, design, copy, landing page, and analytics teams to define coordinated plans across channels.
• Write focused strategic and creative briefs clarifying business challenges and value propositions.
• Present research and integrated plans to clients and senior stakeholders.

Skills

Strategic planning

Audience insights

B2B marketing

Client leadership

Tools

AI tools

Analytics platforms

Job description

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear growth plan. This role focuses on integrated performance marketing, not channel-by-channel planning, and requires turning insights into executable plans.

You will lead planning engagements, mentor colleagues, and partner with paid media, design, copy, and analytics teams to drive