Head of Integrated Growth Planning - Remote US

Directive; Los Angeles (CA); À distance; USD 150 000 - 180 000; Plein temps

Avantages offerts par ce poste

Living wage base salary in US

Medical, dental, vision plans

401(k) with company match

Unlimited PTO

Annual bonus

Résumé du poste

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. This is not a channel-by-channel planning role.

You will lead insight translation into an integrated strategy that teams can execute and measure. You will lead planning engagements, collaborate with paid media, design, copy, landing page, and analytics specialists, and mentor

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
• A portfolio demonstrating strategic leadership: how audience insights shaped performance briefs and outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, and mentor colleagues while remaining hands-on with research and briefing.

Responsabilités

• Lead integrated strategic planning within Performance Marketing, connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives.
• Define the audience, positioning, messaging priorities, channel roles, and sequencing needed to meet client business goals.
• Partner with paid media, design, copy, landing page, and analytics specialists to define coordinated performance marketing plans across paid search, paid social, display, and video.
• Apply DiscoverabilityOS principles within Performance Marketing, aligning audience targeting, messaging, and conversion experiences with the decision points that matter to the client's ideal customers.

Connaissances

Strategic planning

Integrated marketing

Agency experience

Leadership

Outils

Audience intelligence tools

Analytics platforms

Planning tools

Description du poste

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. This is not a channel-by-channel planning role.

You will lead insight translation into an integrated strategy that teams can execute and measure. You will lead planning engagements, collaborate with paid media, design, copy, landing page, and analytics specialists, and mentor