Remote Head of Integrated Performance Marketing Strategy

Directive; Richmond (VA); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Unlimited PTO

Job summary

Directive Consulting is seeking a Head of Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear growth plan.

You will lead strategic planning for Performance Marketing engagements, aligning paid media, performance creative, landing page experiences, analytics, and client outcomes around a shared customer understanding.

Qualifications

• Substantial experience in strategic planning and integrated performance marketing.
• Portfolio showing leadership of audience insights shaping briefs and channel plans.
• Experience with B2B performance marketing and complex buying journeys.
• Ability to lead engagements and mentor colleagues while remaining hands-on with research and briefing.

Responsibilities

• Lead audience research and insight development.
• Define audience, messaging, and channel roles.
• Collaborate with paid media, design, copy, and analytics.
• Translate business objectives into a measurement framework.
• Present research and integrated plans to senior stakeholders.

Skills

Strategic planning

Agency experience

B2B marketing

Stakeholder management

AI tools

Tools

Analytics tools

Planning tools

Job description

Directive Consulting is seeking a Head of Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear growth plan.

You will lead strategic planning for Performance Marketing engagements, aligning paid media, performance creative, landing page experiences, analytics, and client outcomes around a shared customer understanding.