Remote Head of Integrated Performance Marketing Strategy

Directive; Los Angeles (CA); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) with company match

Unlimited PTO

Job summary

Directive Consulting is seeking a Head of Integrated Strategic Planning to connect business goals, audience insights, brand positioning, and channel strategy into a growth-focused plan for Performance Marketing. This role blends insight discovery with an integrated plan that teams can execute and measure across paid media, creative, and landing experiences.

You will lead strategic planning for Performance Marketing engagements, aligning channels, messaging, and conversion journeys to client

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, with demonstrated ownership of complex client strategies.
• A portfolio demonstrating strategic leadership: how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders and mentor colleagues while remaining hands-on with research and briefing.

Responsibilities

• Lead integrated strategic planning within Performance Marketing, connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives.
• Define the audience, positioning, messaging priorities, channel roles, and sequencing needed to meet client business goals.
• Partner with paid media, design, copy, landing page, and analytics specialists to define coordinated performance marketing plans across paid search, paid social, display, and video.
• Apply DiscoverabilityOS™ principles within Performance Marketing, aligning audience targeting, messaging, and conversion experiences with the decision points that matter to the client's ideal customers.

Skills

Strategic planning

Integrated marketing

Audience insights

Storytelling

Mentoring

Tools

Research tools

Analytics tools

Planning tools

Job description

Directive Consulting is seeking a Head of Integrated Strategic Planning to connect business goals, audience insights, brand positioning, and channel strategy into a growth-focused plan for Performance Marketing. This role blends insight discovery with an integrated plan that teams can execute and measure across paid media, creative, and landing experiences.

You will lead strategic planning for Performance Marketing engagements, aligning channels, messaging, and conversion journeys to client