Remote Associate Director, Integrated Growth Strategy

Directive; Richmond (VA); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Unlimited PTO

Annual bonus

Annual company retreat

Job summary

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning to connect business goals with audience insights and channel strategy into an integrated growth plan. This role focuses on performance marketing, not channel-by-channel planning, and requires turning insights into actionable briefs and connected conversion journeys.

You'll lead strategic planning across Performance Marketing engagements, partnering with paid media, design, copy, landing pages, and analytics to

Qualifications

• Substantial experience in strategic planning and integrated performance marketing.
• Portfolio showing leadership across audience insights and channel plans.
• Experience with B2B performance marketing and complex buyer journeys.
• Ability to lead engagements and mentor colleagues.

Responsibilities

• Lead research into client businesses, ICPs, buying committees, competitors.
• Define audience, messaging priorities, channel roles, and sequencing.
• Write strategic briefs and coordinate across paid media, design, analytics.
• Present insights and plans to senior stakeholders.

Skills

Strategic planning

B2B marketing

Audience insights

Stakeholder management

Mentoring

Tools

Analytics platforms

AI planning tools

Job description

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning to connect business goals with audience insights and channel strategy into an integrated growth plan. This role focuses on performance marketing, not channel-by-channel planning, and requires turning insights into actionable briefs and connected conversion journeys.

You'll lead strategic planning across Performance Marketing engagements, partnering with paid media, design, copy, landing pages, and analytics to