Head of Integrated Performance Marketing Strategy

Directive; Dallas (TX); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Living wage

Medical & dental insurance

401(k) matching

Unlimited PTO

Annual bonus

Company retreat

Job summary

Directive Consulting is a leading B2B marketing agency delivering measurable results across Performance, Communications, and Commerce. We seek a Head of Integrated Strategic Planning to connect business goals, audience insights, and channel strategy into a clear growth plan.

You’ll lead artifacts that align paid media, creative, and analytics for client success. You’ll own the strategic planning direction for Performance Marketing engagements, partner with cross-functional teams, and coach

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
• A portfolio showing how audience insights shaped briefs, plans, and measurable outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to lead planning engagements, advise senior clients, and mentor colleagues while conducting research and briefing.

Responsibilities

• Lead audience research, synthesize insights from interviews and market data to shape strategy.
• Drive integrated planning across paid media, messaging, landing pages, analytics, and client outcomes.
• Write focused briefs and collaborate with design, copy, paid media, and landing page teams to turn strategy into creative and conversion experiences.
• Present research and recommendations to clients and senior stakeholders, guiding decisions and trade-offs.
• Translate objectives into measurement frameworks with shared goals and learning priorities.
• Use AI and tools to support insight synthesis, ensure reliability, and protect confidential information.

Skills

Strategic planning

Integrated performance marketing

Agency/account planning

Leadership

Tools

Research tools

Analytics tools

Planning tools

Job description

Directive Consulting is a leading B2B marketing agency delivering measurable results across Performance, Communications, and Commerce. We seek a Head of Integrated Strategic Planning to connect business goals, audience insights, and channel strategy into a clear growth plan.

You’ll lead artifacts that align paid media, creative, and analytics for client success. You’ll own the strategic planning direction for Performance Marketing engagements, partner with cross-functional teams, and coach