Head of Integrated Remote Performance Marketing Strategy

Directive; Chicago (IL); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Unlimited PTO

Paid Holidays

Job summary

Directive Consulting in the United States seeks a Head of Integrated Strategic Planning to unify audience insights, brand positioning and channel strategy into a single growth plan for Performance Marketing engagements.

You'll lead research, briefs, and cross‑functional teams across paid media, design, copy, landing pages, and analytics to deliver integrated plans that drive client outcomes. This role is remote-first and offers strong compensation and bonus potential.

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning with ownership of complex client strategies.
• Portfolio showing how audience insights shaped performance briefs and channel plans.
• Experience with B2B performance marketing and multi-channel strategies.

Responsibilities

• Lead integrated strategic planning within Performance Marketing across paid media, messaging, and conversion experiences.
• Define audience, positioning, messaging priorities, and channel sequencing to meet client goals.
• Collaborate with paid media, design, copy, landing page, and analytics teams to align plans.
• Develop briefs and measurement plans connected to business outcomes.

Skills

Strategic planning

Integrated marketing

Account planning

Agency experience

Client strategy leadership

Tools

Analytics tools

Research tools

Planning tools

Job description

Directive Consulting in the United States seeks a Head of Integrated Strategic Planning to unify audience insights, brand positioning and channel strategy into a single growth plan for Performance Marketing engagements.

You'll lead research, briefs, and cross‑functional teams across paid media, design, copy, landing pages, and analytics to deliver integrated plans that drive client outcomes. This role is remote-first and offers strong compensation and bonus potential.