Head of Integrated Performance Marketing Strategy

Directive; New York (NY); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) with company match

Unlimited PTO

Annual bonus

Annual company-wide retreat

Remote-first environment

Job summary

Directive Consulting is seeking a Head of Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. You’ll lead integrated strategy across paid media, creative, landing pages, and analytics to drive client outcomes.

Responsibilities include turning insights into briefs, guiding cross-functional teams, and ensuring alignment with client business objectives.

Qualifications

• Experience leading strategic planning for Performance Marketing engagements.
• Portfolio showing how audience insights shaped briefs and outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to lead planning engagements, advise senior stakeholders, and mentor colleagues while staying hands-on.

Responsibilities

• Lead research and audience insight development for client strategies.
• Define audience, messaging priorities, channel roles, and sequencing for client goals.
• Coordinate with paid media, design, copy, landing pages, and analytics to align plans.
• Present research and integrated plans to clients and senior stakeholders.

Skills

Strategic planning

Integrated marketing

B2B marketing

Leadership

Tools

Analytics tools

Job description

Directive Consulting is seeking a Head of Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. You’ll lead integrated strategy across paid media, creative, landing pages, and analytics to drive client outcomes.

Responsibilities include turning insights into briefs, guiding cross-functional teams, and ensuring alignment with client business objectives.