Remote Head of Integrated Performance Marketing

Directive; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

Paid company holidays

Birthday off

401(k) with match

Job summary

Directive Consulting is a leading B2B marketing agency seeking a Head of Integrated Strategic Planning for Performance Marketing. This remote-friendly role anchors strategic planning, aligning audience insight, brand positioning, and channel strategy into a cohesive growth plan across paid media, creative, and analytics.

You will lead practices, mentor teams, and drive client outcomes by translating research into actionable briefs and integrated plans that power client growth and measurable

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning.
• A portfolio showing how audience insights shaped briefs and measurable outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Able to lead engagements, advise senior stakeholders, and mentor colleagues while remaining hands‑on.

Responsibilities

• Lead audience research and insight development to shape strategy.
• Define audience, messaging priorities, channel roles, and sequencing for client goals.
• Collaborate with paid media, design, copy, landing page, and analytics teams to coordinate plans across channels.
• Translate business objectives into a measurement framework with clear learning priorities.
• Present research and recommendations to clients and senior stakeholders.
• Build alignment across teams and clients and document decisions.

Skills

Strategic planning

Integrated marketing

Agency experience

Client storytelling

Education

Bachelor's degree in Marketing

Job description

Directive Consulting is a leading B2B marketing agency seeking a Head of Integrated Strategic Planning for Performance Marketing. This remote-friendly role anchors strategic planning, aligning audience insight, brand positioning, and channel strategy into a cohesive growth plan across paid media, creative, and analytics.

You will lead practices, mentor teams, and drive client outcomes by translating research into actionable briefs and integrated plans that power client growth and measurable