Head of Integrated Performance Marketing Strategy (Remote)

Directive; Richmond (VA); À distance; USD 105 000 - 133 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Unlimited PTO

401(k) with match

Health, dental, vision insurance

Paid company holidays

Birthday off

Résumé du poste

Directive is seeking an Associate Director of Integrated Strategic Planning in Performance Marketing. This remote-first role focuses on uncovering insights and translating them into an integrated growth plan, coordinating audience, messaging, and channel strategies to deliver measurable client outcomes.

You will lead research, craft briefs, drive workshops, and partner with analytics and creative teams to ensure plans are executable and impactful, with a strong emphasis on business results.

Qualifications

• Substantial experience in strategic planning or integrated performance marketing with ownership of complex client strategies.
• Portfolio demonstrating strategic leadership and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to independently lead planning engagements and mentor colleagues while staying hands-on.

Responsabilités

• Lead client audience research and market dynamics.
• Synthesize interviews, market data into strategy insights.
• Map B2B buying journey; identify barriers and opportunities.
• Turn research into a clear strategic point of view.
• Define audience, positioning, messaging, and channel roles.
• Coordinate plans across paid search, social, display, and video.
• Apply DiscoverabilityOS principles in planning.
• Write focused strategic and creative briefs.
• Facilitate planning workshops; align stakeholders.
• Own strategic planning direction for engagements.
• Present research and recommendations to senior clients.
• Lead narrative for pitches; align with business impact.
• Build cross-team alignment; document decisions.
• Translate objectives into measurement framework.
• Collaborate with analytics to interpret performance.
• Develop test-and-learn plans; validate assumptions.
• Recommend adjustments with attribution limits.
• Ensure recommendations are commercially executable.
• Use AI responsibly; validate outputs.

Connaissances

Strategic planning

Integrated performance marketing

Client relationship management

Mentoring

Outils

AI & analytics tools

Description du poste

Directive is seeking an Associate Director of Integrated Strategic Planning in Performance Marketing. This remote-first role focuses on uncovering insights and translating them into an integrated growth plan, coordinating audience, messaging, and channel strategies to deliver measurable client outcomes.

You will lead research, craft briefs, drive workshops, and partner with analytics and creative teams to ensure plans are executable and impactful, with a strong emphasis on business results.