Remote GTM Strategy & Operations Lead

Affirm, Inc.; Northern (KY); Hybrid; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health care coverage for you and your

Employee stock purchase plan (ESPP)

Tech/Lifestyle stipends

Job summary

Affirm is seeking a Lead for GTM Strategy & Operations on the Revenue team to own go-to-market for a product line end to end. You will design rollout plans, enablement, and adoption targets with cross-functional partners.

You’ll translate product and pricing inputs into field-ready execution, track adoption, and identify risks. This role requires 6+ years in GTM, product marketing, or revenue operations within fintech or SaaS.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Experience owning a go-to-market motion end to end, from rollout to adoption.
• Ability to translate inputs into practical, field-ready execution plans.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market strategy

Cross-functional collaboration

Data-driven decisions

Communication

Stakeholder management

Job description

Affirm is seeking a Lead for GTM Strategy & Operations on the Revenue team to own go-to-market for a product line end to end. You will design rollout plans, enablement, and adoption targets with cross-functional partners.

You’ll translate product and pricing inputs into field-ready execution, track adoption, and identify risks. This role requires 6+ years in GTM, product marketing, or revenue operations within fintech or SaaS.