Remote GTM Strategy & Operations Lead

Affirm; Nashville (TN); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Equity / ESPP

Time off and holidays

Tech stipend

Job summary

Affirm is seeking a Lead for GTM Strategy & Operations to drive go-to-market for a product line or segment. You’ll partner with Product, Pricing, PMM, Legal, Rev Ops, and Sales to design rollouts, enablement, and adoption plans and turn vague inputs into executable strategies.

You will work closely with field teams to ensure alignment with executive priorities, customer value, and reps’ motivation, delivering measurable results in a fast-growing fintech environment.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• Experience owning a go-to-market motion end to end, from rollout to adoption, within a defined scope.
• Ability to translate inputs from multiple stakeholders into practical GTM plans.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and adoption targets.
• Turn inputs from cross-functional stakeholders into a coherent GTM strategy and track adoption against goals.
• Translate product and pricing strategy into field-ready execution and materials.
• Develop and maintain playbooks and processes the sales and support teams need.
• Gather feedback from the field and inform Product Marketing about improvements.
• Analyze performance data to identify launch risks and optimization opportunities.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Cross-functional collaboration

Analytical thinking

Executive communication

Job description

Affirm is seeking a Lead for GTM Strategy & Operations to drive go-to-market for a product line or segment. You’ll partner with Product, Pricing, PMM, Legal, Rev Ops, and Sales to design rollouts, enablement, and adoption plans and turn vague inputs into executable strategies.

You will work closely with field teams to ensure alignment with executive priorities, customer value, and reps’ motivation, delivering measurable results in a fast-growing fintech environment.