Remote GTM Strategy & Revenue Operations Lead

Affirm; Atlanta (GA); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead, GTM Strategy & Operations to own the go-to-market for a product line end to end. As an individual contributor, you’ll design rollout, enablement, and adoption targets, partnering with Product, Pricing, PMM, Legal, Rev Ops.

You’ll turn inputs from cross-functional teams into a practical plan, track performance, and build field playbooks. The role demands 6+ years in GTM, strong analytics, and comfort with ambiguity in fast-growing fintech.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Experience owning a go-to-market motion end to end, rollout through adoption, within a defined scope.
• Ability to translate product and pricing strategy into practical, field-ready execution.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Cross-functional collaboration

Analytical mindset

Executive communication

Job description

Affirm is seeking a Lead, GTM Strategy & Operations to own the go-to-market for a product line end to end. As an individual contributor, you’ll design rollout, enablement, and adoption targets, partnering with Product, Pricing, PMM, Legal, Rev Ops.

You’ll turn inputs from cross-functional teams into a practical plan, track performance, and build field playbooks. The role demands 6+ years in GTM, strong analytics, and comfort with ambiguity in fast-growing fintech.