Remote GTM Growth Lead: Strategy & Enablement

Affirm; Madison (WI); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is a remote-first company building transparent pay-over-time options. The Revenue Team drives growth through partnerships, pricing, and go-to-market execution.

In this role, you will own end-to-end GTM for a product line, coordinating with Product, Pricing, PMM, Legal, Rev Ops, and the field to create world-class rollout plans. As an individual contributor, you design rollout, enablement, and adoption tracking, turning cross-functional inputs into executable plans.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales ops.
• Own a go-to-market motion end-to-end within a defined scope.
• Experience cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Translate product and pricing strategy into practical, field-ready execution.
• Strong analytical instincts using adoption and performance data.
• Clear, actionable writing and speaking.
• Comfort working in ambiguity and moving fast.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the end-to-end GTM for a product line or segment — rollout design, enablement, and adoption target.
• Turn inputs from cross-functional stakeholders into a coherent GTM strategy and track adoption against goals.
• Fluently navigate different perspectives on the same launch: exec rationale, customer value, and rep beliefs.
• Build and maintain the materials, processes, and playbooks the field needs.
• SIT close to the field and turn feedback into recommendations for Product Marketing.
• Analyze performance data to identify launch stalls and flag risks early.

Skills

GTM strategy

Product marketing

Revenue operations

Sales operations

Cross-functional collaboration

Analytical mindset

Clear writing/speaking

Ambiguity tolerance

Fintech/payments knowledge

Job description

Affirm is a remote-first company building transparent pay-over-time options. The Revenue Team drives growth through partnerships, pricing, and go-to-market execution.

In this role, you will own end-to-end GTM for a product line, coordinating with Product, Pricing, PMM, Legal, Rev Ops, and the field to create world-class rollout plans. As an individual contributor, you design rollout, enablement, and adoption tracking, turning cross-functional inputs into executable plans.