Remote GTM Strategy & Operations Lead

Affirm, Inc.; Charlotte (NC); Remote; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health coverage

Tech stipends

Flexible time off

Employee stock purchase plan

Job summary

Affirm, Inc. is seeking a Lead, GTM Strategy & Operations to own end-to-end go-to-market operations for a product line.

You will partner with Product, Legal, Rev Ops, and Pricing to design rollout groups and equip field teams with the processes they need to drive adoption and revenue. You will translate product and pricing inputs into executable plans, build tools and playbooks, and turn feedback into action across field teams.

Qualifications

• 6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• Track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Comfort translating product and pricing strategy into practical, field-ready execution.
• Familiarity with merchant, payments, or SaaS sales motions is a must-have.
• Experience using SQL to query, manipulate, and analyze data to support business insights and decision-making.
• Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency.

Responsibilities

• Own go-to-market operations for field teams executing on strategic initiatives - segmenting potential customers and managing the legal and pricing operations.
• Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process.
• Manage affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives.
• Build and maintain the tools and playbooks the field needs for strategic initiatives, including contract renewal planning, pricing standardization, and new product GTM.
• Fluently navigate different perspectives on the same launch - the exec "why it matters," the customer value proposition, and the field-facing analysis.
• Sit close to the field, and turn what you hear into recommendations for cross-functional teams.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market operations

Cross-functional collaboration

Analytical insights

SQL

AI tooling

Communication

Tools

SQL

Job description

Affirm, Inc. is seeking a Lead, GTM Strategy & Operations to own end-to-end go-to-market operations for a product line.

You will partner with Product, Legal, Rev Ops, and Pricing to design rollout groups and equip field teams with the processes they need to drive adoption and revenue. You will translate product and pricing inputs into executable plans, build tools and playbooks, and turn feedback into action across field teams.