Remote GTM Strategy & Operations Lead

Affirm, Inc.; United States; Remote; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health coverage

ESPP equity rewards

Tech spending stipends

Remote-first culture

Job summary

affirm is seeking an experienced Lead for GTM Strategy & Operations to own end-to-end go-to-market execution for a product line. You will segment potential customers, translate inputs from Product, Legal, and Pricing into actionable processes, and manage a contract and pricing dashboard for field teams.

You will build tools and playbooks to standardize pricing and renewals, while guiding field execution with clear, market-oriented insight.

Qualifications

• 6+ years of experience in business or revenue operations, ideally in FinTech or SaaS.
• Ownership of a go-to-market motion end-to-end from rollout to adoption.
• Able to turn vague instructions into a resonant solution for stakeholders and customers.
• Experience with cross-functional work across Product, PMM, Client Success, Sales, Analytics, Legal or Pricing.
• Translate product and pricing strategy into practical field-ready execution.
• Strong analytical instincts using adoption and performance data to guide next steps.
• Clear, action-oriented writing and speaking.
• Thrives in ambiguity and moves fast without waiting for direction.
• Familiarity with merchant, payments, or SaaS sales motions.
• Proficient in SQL for data querying and analysis.
• Demonstrated ability to leverage AI tools to improve workflows.

Responsibilities

• Own go-to-market operations for field teams executing on strategic initiatives - segmenting potential customers and managing the legal and pricing operations.
• Turn inputs from cross-functional stakeholders into an executable process.
• Manage affirm's AI contract dashboard for field teams to assess eligibility for product initiatives.
• Build and maintain tools and playbooks for strategic initiatives, including contract renewal planning and pricing standardization.
• Navigate different perspectives on launches and articulate why it matters to different audiences.
• Synthesize field feedback into recommendations for cross-functional teams.
• Analyze performance data to identify launch stalls and flag risks early.

Skills

Go-to-market

Cross-functional collaboration

Analytical thinking

Writing & communication

Ambiguity handling

SQL

AI in workflows

Pricing strategy

Job description

affirm is seeking an experienced Lead for GTM Strategy & Operations to own end-to-end go-to-market execution for a product line. You will segment potential customers, translate inputs from Product, Legal, and Pricing into actionable processes, and manage a contract and pricing dashboard for field teams.

You will build tools and playbooks to standardize pricing and renewals, while guiding field execution with clear, market-oriented insight.