Remote GTM Launch Leader

Nelnet; Omaha (NE); Remoto; USD 125.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, vision

HSA and FSA

401K/student loan repayment

Life insurance & AD&D

Employee assistance program

Employee stock purchase program

Tuition reimbursement

Performance-based incentive pay

Short- and long-term disability

Wellness program

Descrizione del lavoro

Nelnet is hiring a GTM Launch Manager to lead the go-to-market strategy for new products and initiatives. You will partner with cross-functional teams to plan, execute, and optimize market readiness, messaging, and sales enablement.

The role requires 7+ years in go-to-market strategy or product marketing, with a track record in launching net-new products and building scalable GTM programs. This is a remote, full-time opportunity with Nelnet.

Competenze

• Bachelor’s degree in marketing, business, communications or related field or equivalent experience.
• 7+ years of progressive go-to-market experience including product marketing, launch, growth marketing, commercialization, or related disciplines.
• Experience designing and executing GTM for net-new products with defined audiences, messaging, channels, and metrics.
• Experience taking a new product from pre-launch through market entry and scalable GTM.
• Understanding of positioning, demand generation, sales enablement, partnerships, channels, and measurement.
• Ability to translate strategy into execution and make data-driven recommendations.
• Experience coordinating with internal teams, agencies, contractors, and partners to execute GTM initiatives.
• Strong written and verbal communication and cross-functional leadership.

Mansioni

• Design and own the integrated GTM strategy and launch plan with target audiences and measures of success.
• Refine market messaging, buyer value propositions, differentiation, and supporting tools.
• Drive market activation, demand generation, and channel mix to build qualified demand.
• Build sales enablement and market-facing resources like references, case studies, and RFP support.
• Translate feedback into GTM decisions to refine messaging and campaigns.
• Coordinate with agencies and partners, aligning with internal stakeholders for execution.
• Define metrics and operating rhythm to evaluate GTM performance and adjust priorities.
• Identify gaps and opportunities to build a scalable growth engine.

Conoscenze

Go-to-market strategy

Product marketing

Launch planning

Cross-functional leadership

Sales enablement

Analytical skills

Communication

Market research

Formazione

Bachelor’s degree in marketing, business, communications

Descrizione del lavoro

Nelnet is hiring a GTM Launch Manager to lead the go-to-market strategy for new products and initiatives. You will partner with cross-functional teams to plan, execute, and optimize market readiness, messaging, and sales enablement.

The role requires 7+ years in go-to-market strategy or product marketing, with a track record in launching net-new products and building scalable GTM programs. This is a remote, full-time opportunity with Nelnet.