Remote GTM Launch Leader

Nelnet; Imperial (NE); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401K + student loan repayment

Paid time off & wellness program

Job summary

Nelnet is seeking a GTM Launch Manager (Remote) to lead the go-to-market for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and scalable execution across channels.

You will design launch plans, define audiences, craft positioning, and develop enablement assets. The role requires strong analytical and communication skills to drive growth and optimize programs.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 7+ years in go-to-market, product launch, or related fields.
• Experience designing GTM for a new product from pre-launch to market entry.
• Ability to translate strategy into execution across teams.
• Understanding of positioning, messaging, demand generation, and enablement.

Responsibilities

• Design and own the integrated GTM strategy and launch plan with target audiences and measures.
• Refine market positioning, buyer value props, and competitive differentiation.
• Plan market activation and demand-gen across channels and events.
• Build sales enablement and market-facing assets like references and case studies.
• Incorporate feedback to refine messaging, programs, and priorities.
• Define internal/external capabilities to execute GTM and manage partners.
• Set metrics and rhythm to evaluate GTM performance and adjust.
• Identify gaps and opportunities for a repeatable growth engine.

Skills

GTM strategy

Product marketing

Launch planning

Growth marketing

Cross-functional leadership

Analytical thinking

Effective communication

Education

Bachelor’s degree in marketing/business/communications

Job description

Nelnet is seeking a GTM Launch Manager (Remote) to lead the go-to-market for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and scalable execution across channels.

You will design launch plans, define audiences, craft positioning, and develop enablement assets. The role requires strong analytical and communication skills to drive growth and optimize programs.