GTM Launch Architect - Product Marketing Leader

Dynatrace; Boston (MA); Hybrid; USD 180,000 - 225,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

STD/LTD

401K matching

Paid time off

Job summary

Dynatrace is seeking a Go-to-Market Launches Director to build and run the launch engine for Product Marketing. You will define tiering, plan launches, and own the umbrella story when multiple launches land together.

This is an individual contributor role with remote eligibility. You will partner with Product Management to prioritize launches, manage the master calendar, and drive readiness across sales enablement, field marketing, content, and customer success.

Qualifications

• 8 to 12+ years in B2B technology marketing with significant product marketing and go-to-market launch experience.
• Bachelor's degree or equivalent experience.
• Record of running complex, multi-product launches at an enterprise software company.
• Strong program leadership with cross-functional adoption.
• Ability to influence without authority across Product, Sales, and Marketing leadership.
• Experience in observability, cloud, security, or adjacent infrastructure markets.
• Experience launching anchored to a flagship customer event.
• Hands-on experience using AI tools to automate program operations.

Responsibilities

• Build and own the launch framework: tier definitions, timelines, deliverables, and go/no-go gates.
• Partner with Product Management to prioritize and tier launches.
• Own the master launch calendar and sequencing to avoid collisions.
• Shape launch demand through tiering and capacity tradeoffs.
• Own umbrella messaging when multiple launches land together.
• Review launch messaging for consistency with umbrella story.
• Serve as single source of truth for status, tier, dates, owners, readiness.
• Drive readiness across sales enablement, field marketing, content, and customer success.
• Own the launch enablement package built from subject area content.

Skills

Program leadership

Messaging skills

Influence without authority

Observability

Cloud experience

Security experience

AI tools

Launch management

Education

Bachelor3 degree or equivalent

Tools

AI tools

Job description

Dynatrace is seeking a Go-to-Market Launches Director to build and run the launch engine for Product Marketing. You will define tiering, plan launches, and own the umbrella story when multiple launches land together.

This is an individual contributor role with remote eligibility. You will partner with Product Management to prioritize launches, manage the master calendar, and drive readiness across sales enablement, field marketing, content, and customer success.