Remote GTM Launch Lead

Nelnet; Salt Lake City (UT); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

HSA and FSA

401K + student loan repayment

Tuition reimbursement

Job summary

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. This remote, full-time role partners with cross-functional teams to ensure market readiness, stakeholder alignment, customer adoption, and operational execution.

You will develop launch plans, identify priorities and risks, manage resources, and translate market feedback into GTM decisions while driving a scalable growth engine across education technology and K-12 markets.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or related discipline.
• Demonstrated experience designing and executing the go-to-market strategy for a net-new product, including target audiences, positioning, channels, programs, resources, and success measures.
• Experience taking a new product from pre-launch through market entry and establishing a repeatable GTM approach.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining the target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success.
• Develop and refine market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools.
• Design and drive market activation and demand-generation approaches, determining the right mix of campaigns, conferences, partnerships, and other channels.
• Build sales enablement and market-facing resources including references, case studies, and procurement support.
• Translate feedback into GTM decisions to refine messaging, programs, channels, and priorities.
• Define capabilities and manage agencies/partners, coordinating with internal stakeholders.
• Define measures and rhythm to evaluate GTM performance and adjust as needed.
• Continuously evaluate GTM strategy to build a scalable growth engine.

Skills

Go-to-market strategy

Product marketing

Cross-functional leadership

Data-driven decisions

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products and initiatives. This remote, full-time role partners with cross-functional teams to ensure market readiness, stakeholder alignment, customer adoption, and operational execution.

You will develop launch plans, identify priorities and risks, manage resources, and translate market feedback into GTM decisions while driving a scalable growth engine across education technology and K-12 markets.