Product Marketing Manager, GTM

Ladders; United States; Remoto; USD 155.000 - 165.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health coverage

Remote-first

Unlimited PTO

Equity

Descrizione del lavoro

Ladders, a leader in the Consumer Technology space, seeks a Product Marketing Manager, GTM to shape go-to-market strategies for product launches in a fast-moving environment. You will build scalable launch processes, partner with Product and Enablement teams, and drive measurable outcomes from launches.

Remote role in the United States with compensation of $155,000–$165,000 annually. You will own launch metrics, define release cadence, and collaborate across teams to ensure successful launches.

Competenze

• 3-6 years of tech marketing experience in product marketing, GTM, or a related role.
• Experience driving impactful launch systems that balance product velocity and customer awareness.
• Strong understanding of leveraging AI for faster execution without compromising accuracy.
• Unique perspectives on GTM in the context of accelerated product development.
• Highly organized with proven experience in workflow management for customer-facing teams.
• Excellent communication skills, with the ability to adapt messaging for various audiences.

Mansioni

• Build and manage the launch system, defining release logic and results expectations.
• Own metrics for feature launches that require customer action, and iterate to improve outcomes.
• Establish a reliable release communication cadence for customers.
• Execute end-to-end product launches across all channels and platforms.
• Create case studies that connect product features to company goals.
• Collaborate with Enablement on ongoing adoption programs for customer-facing teams.
• Partner with Product early in the development process to ensure GTM strategies are integrated.

Conoscenze

Tech marketing

GTM strategies

AI in GTM

Cross-functional

Communication

Descrizione del lavoro

For our client, we are seeking a Product Marketing Manager, GTM to join the team of a leader in the Consumer Technology space.

This role will shape go-to-market strategy for product launches in a fast-moving consumer technology environment. You will build scalable launch processes that balance speed, customer awareness, and cross-functional execution. Partnering closely with Product, Enablement, and customer-facing teams, you will help ensure launches are coordinated, measurable, and effective.

Location: Remote

Compensation: $155,000 – $165,000 annually

Responsibilities

• Build and manage the launch system, defining release logic and results expectations
• Own metrics for feature launches that require customer action, and iterate to improve outcomes
• Establish a reliable release communication cadence for customers
• Execute end-to-end product launches across all channels and platforms
• Create case studies that connect product features to company goals
• Collaborate with Enablement on ongoing adoption programs for customer-facing teams
• Partner with Product early in the development process to ensure GTM strategies are integrated

Qualifications

• 3-6 years of tech marketing experience in product marketing, GTM, or a related role
• Experience driving impactful launch systems that balance product velocity and customer awareness
• Strong understanding of leveraging AI for faster execution without compromising accuracy
• Unique perspectives on GTM in the context of accelerated product development
• Highly organized with proven experience in workflow management for customer-facing teams
• Excellent communication skills, with the ability to adapt messaging for various audiences

Benefits

• Comprehensive health coverage
• Remote-first workplace
• Unlimited PTO
• Generous pre-IPO equity package
• Extra fun perks

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.