Remote GTM Launch Leader

Nelnet; Town of Boscobel (WI); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

401K and student loan repayment

Tuition reimbursement

Wellness program

Job summary

Nelnet is seeking a GTM Launch Manager (Remote, full-time) to lead go-to-market strategy, planning, and execution for new products and initiatives. You will collaborate with cross-functional teams to define audiences, positioning, channels, and measures of success, while aligning resources and timelines to achieve market readiness and customer adoption.

The role requires 7+ years in go-to-market, product marketing, or related areas, plus the ability to translate market insights into actionable

Qualifications

• Experience designing and executing a full GTM strategy for a net-new product.
• Experience taking a product from pre-launch through market entry and establishing a repeatable GTM approach.
• Deep understanding of how positioning and messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement work together as part of an integrated GTM strategy.
• Experience coordinating internal teams and external partners to execute a GTM strategy and determine where specialized expertise is needed.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining target audiences, positioning, channels, programs, resources, milestones, and measures of success.
• Develop and refine market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools for awareness and sales enablement.
• Design and drive market activation and demand-generation approaches across campaigns, conferences, partnerships, and channels to build qualified demand.
• Build sales enablement and market-facing resources, including case studies, references, and RFP support.
• Translate market feedback into GTM decisions to refine messaging, programs, and channels as the product enters the market.
• Define internal/external capabilities, scope agencies/contractors, and coordinate with stakeholders for execution.
• Define performance measures and rhythm to evaluate GTM success and adapt priorities accordingly.
• Continuously evaluate GTM approaches, identify gaps, and implement changes for a scalable growth engine.

Skills

GTM strategy

Product marketing

Launch planning

Cross-functional leadership

Demand generation

Sales enablement

Analytics

Stakeholder management

Education

Bachelor's degree in marketing, business, communications, or a related field

Job description

Nelnet is seeking a GTM Launch Manager (Remote, full-time) to lead go-to-market strategy, planning, and execution for new products and initiatives. You will collaborate with cross-functional teams to define audiences, positioning, channels, and measures of success, while aligning resources and timelines to achieve market readiness and customer adoption.

The role requires 7+ years in go-to-market, product marketing, or related areas, plus the ability to translate market insights into actionable