Remote Marketing Automation & Data Specialist

mPulse; Yuma (AZ); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first

Flexible PTO

100% company-paid medical/dental/vids

401(k) with match

Parental leave

Job summary

mPulse, a leader in conversational AI for healthcare, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver performance insights. You’ll own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper to drive pipeline growth and reporting.

Join a collaborative Growth Marketing team with visibility and impact, working remotely with flexible PTO and comprehensive benefits.

Qualifications

• 4+ years in marketing operations and marketing automation, or similar system ownership.
• 2+ years of Salesforce experience, including attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics: build reports, reconcile data, and draw conclusions.
• Experience administering an enterprise marketing automation platform.
• Familiarity with CDP concepts: data modeling, identity resolution, and segmentation; or proven migration experience.
• Data hygiene practices: deduplication, suppression, list validation, and resolve sync issues.
• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field, or equivalent experience.

Responsibilities

• Monitor data flow across connected systems; troubleshoot sync issues before impact.
• Manage end-to-end lead lifecycle: capture, validation, scoring, routing, and conversion.
• Build and troubleshoot marketing automation workflows and lifecycle processes.
• Maintain CRM data integrity and quality standards used by teams and systems.
• Create and maintain campaigns across MAP and CRM with clear naming/tagging standards.
• Design, test, and QA marketing emails, forms, and landing pages; allow time for stakeholder review.
• Handle list processing from intake through CRM delivery.
• Build and maintain marketing dashboards and reports; verify accuracy before distribution.
• Analyze campaign and channel performance; deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting; track governance and conversion from first touch to pipeline.
• Collaborate with Sales Development and Sales Operations on list quality and lead handoff.
• Support platform migrations, including documentation, data prep and testing.
• Manage integrations between platforms; map fields and data flows.

Skills

Marketing automation

Salesforce

HubSpot

Data analysis

CRM integrations

Excel/Sheets

Communication

Education

Bachelor's degree in Marketing/Analytics

Tools

HubSpot

Salesforce

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in conversational AI for healthcare, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver performance insights. You’ll own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper to drive pipeline growth and reporting.

Join a collaborative Growth Marketing team with visibility and impact, working remotely with flexible PTO and comprehensive benefits.