Remote Growth Architect — Digital Adoption & Lifecycle

Ladders; United States; Remote; USD 132,000 - 163,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

Mental wellness benefit

Generous vacation policy & company hol

Job summary

Ladders is seeking a Digital Adoption & Lifecycle Manager to own activation through ongoing engagement for a remote US-based team. You will craft behavior-based messaging, measure impact, and collaborate across marketing, product, and customer success to drive adoption and retention.

Responsibilities include building scalable lifecycle programs, translating product changes into clear communications, and using analytics to improve performance across digital channels.

Qualifications

• 5-7 years of experience in customer lifecycle communications, preferably in B2B SaaS.
• Strong writing skills tailored for a technical audience.
• Hands-on experience with marketing automation tools like Customer.io or HubSpot.
• Proficiency with product analytics tools.
• Familiarity with customer success platforms and health signals.
• Data-driven mindset with a focus on business outcomes.
• Collaborative team player with experience coordinating across departments.

Responsibilities

• Build and manage lifecycle communication programs from strategy through execution.
• Create targeted messaging for digital-only customers and dedicated accounts.
• Design behavior-based segmentation and define communication triggers.
• Write engaging customer-facing copy across digital channels.
• Implement campaigns using marketing automation tools such as Customer.io and HubSpot.
• Collaborate with marketing teams to ensure cohesive customer communication.
• Support product launches by translating features into actionable customer moments.
• Continuously update lifecycle messaging to align with product changes.
• Define and measure success metrics for all programs.
• Experiment with campaign elements to optimize performance.
• Translate customer feedback into effective communication strategies.
• Explore AI-driven approaches to enhance customer success initiatives.

Skills

Copywriting

Lifecycle marketing

Data-driven

Cross-functional collaboration

Marketing storytelling

Tools

Customer.io

HubSpot

Job description

Ladders is seeking a Digital Adoption & Lifecycle Manager to own activation through ongoing engagement for a remote US-based team. You will craft behavior-based messaging, measure impact, and collaborate across marketing, product, and customer success to drive adoption and retention.

Responsibilities include building scalable lifecycle programs, translating product changes into clear communications, and using analytics to improve performance across digital channels.