Lifecycle Growth Manager: Digital Adoption & AI

Mixpanel, Inc.; San Francisco (CA); Hybrid; USD 132,000 - 163,000; Full time

Benefits offered by this job

Medical benefits

Vision benefits

Dental benefits

Generous vacation

Equity consideration

401(k)

Job summary

Mixpanel is seeking a Digital Adoption & Lifecycle Manager to own lifecycle programs that drive adoption, retention, and expansion for digital‑only customers. You’ll design segmentation, write copy, set triggers, and measure impact across channels, including email and in‑product messages.

You will collaborate with Success, Marketing, and Product to align launches with lifecycle moments, experiment with subject lines, timing, and channels, and explore AI‑driven actions in customer interactions.

Qualifications

• Experience in customer lifecycle communications for post‑sale adoption and expansion.
• Excellent writer with ability to be concise for a technical audience.
• Hands‑on with lifecycle automation platforms; you build campaigns yourself.
• Fluent in product analytics; you pull data to define segments and measure results.
• Familiar with customer success platforms and health signals.

Responsibilities

• Build the lifecycle communication program end‑to‑end across onboarding, adoption, retention, and expansion.
• Design behavior‑based segmentation using usage data, health signals, and account attributes.
• Write clear customer‑facing copy across email, in‑product messaging, and other channels.
• Build and ship campaigns in tools like Customer.io, HubSpot, Braze, Iterable, or Statisfy.
• Partner with Marketing on the shared calendar to ensure a coherent experience.
• Define success metrics and run a regular reporting cadence on engagement and retention.

Skills

Lifecycle communications

Technical writing

Marketing automation

Product analytics

Customer success platforms

Segmentation

Data-driven

Independent project leadership

AI agent experience

Tools

Customer.io

HubSpot

Braze

Iterable

Statisfy

Job description

Mixpanel is seeking a Digital Adoption & Lifecycle Manager to own lifecycle programs that drive adoption, retention, and expansion for digital‑only customers. You’ll design segmentation, write copy, set triggers, and measure impact across channels, including email and in‑product messages.

You will collaborate with Success, Marketing, and Product to align launches with lifecycle moments, experiment with subject lines, timing, and channels, and explore AI‑driven actions in customer interactions.