Lifecycle Growth Architect - Digital Adoption

Mixpanel, Inc.; San Francisco (FL); Remote; USD 132,000 - 163,000; Full time

Benefits offered by this job

Medical, Vision, Dental

401(k) plan

Volunteer time off

Parental leave

Company holidays

Job summary

Mixpanel, Inc. in San Francisco (remote) is seeking a Digital Adoption & Lifecycle Manager to own segmentation, copy, triggers, and measurement across onboarding, adoption, retention, and expansion.

You will design behavior‑based flows, write compelling emails and in‑product messages, and push for automated, data‑driven results. You’ll work with Customer Success, Marketing, and Product to align calendars, test new approaches, and scale lifecycle initiatives while exploring agentic customer

Qualifications

• Experience leading lifecycle communications for B2B SaaS products.
• Proven ability to write clear, action‑oriented customer copy.
• Hands‑on with marketing automation platforms and analytics.

Responsibilities

• Build lifecycle program end‑to‑end across onboarding, adoption, retention, and expansion.
• Create programs for the digital‑only base and tailor messages for accounts with a dedicated team.
• Design behavior‑based segmentation using usage signals and account attributes.
• Write customer‑facing copy across email and in‑product messages reflecting the brand voice.
• Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy with audience logic, templates, and QA.
• Partner with Marketing to coordinate calendars and avoid inbox overlap.
• Support product‑led adoption by translating launches into lifecycle moments and measuring impact.
• Maintain lifecycle messaging library as product changes; retire stale content.
• Define success metrics and report on engagement, adoption lift, and retention impact.
• Run experiments on subject lines, timing, sequencing, and audience definition.
• Collaborate with customer‑facing teams to ensure digital touches complement human interactions.
• Pilot agentic approaches to scaled customer success and explore automation vs. human touch.
• Identify data/tooling gaps and propose fixes for the new program.

Skills

Lifecycle messaging

Email copywriting

Marketing automation

Product analytics

Data-driven

Experimentation

Cross-functional

AI agent concepts

Tools

Customer.io

HubSpot

Braze

Iterable

Statisfy

Job description

Mixpanel, Inc. in San Francisco (remote) is seeking a Digital Adoption & Lifecycle Manager to own segmentation, copy, triggers, and measurement across onboarding, adoption, retention, and expansion.

You will design behavior‑based flows, write compelling emails and in‑product messages, and push for automated, data‑driven results. You’ll work with Customer Success, Marketing, and Product to align calendars, test new approaches, and scale lifecycle initiatives while exploring agentic customer