Digital Adoption & Lifecycle Manager

Ladders; United States; Remote; USD 132,000 - 163,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

Mental wellness benefit

Generous vacation policy & company hol

Job summary

Ladders is seeking a Digital Adoption & Lifecycle Manager to own activation through ongoing engagement for a remote US-based team. You will craft behavior-based messaging, measure impact, and collaborate across marketing, product, and customer success to drive adoption and retention.

Responsibilities include building scalable lifecycle programs, translating product changes into clear communications, and using analytics to improve performance across digital channels.

Qualifications

• 5-7 years of experience in customer lifecycle communications, preferably in B2B SaaS.
• Strong writing skills tailored for a technical audience.
• Hands-on experience with marketing automation tools like Customer.io or HubSpot.
• Proficiency with product analytics tools.
• Familiarity with customer success platforms and health signals.
• Data-driven mindset with a focus on business outcomes.
• Collaborative team player with experience coordinating across departments.

Responsibilities

• Build and manage lifecycle communication programs from strategy through execution.
• Create targeted messaging for digital-only customers and dedicated accounts.
• Design behavior-based segmentation and define communication triggers.
• Write engaging customer-facing copy across digital channels.
• Implement campaigns using marketing automation tools such as Customer.io and HubSpot.
• Collaborate with marketing teams to ensure cohesive customer communication.
• Support product launches by translating features into actionable customer moments.
• Continuously update lifecycle messaging to align with product changes.
• Define and measure success metrics for all programs.
• Experiment with campaign elements to optimize performance.
• Translate customer feedback into effective communication strategies.
• Explore AI-driven approaches to enhance customer success initiatives.

Skills

Copywriting

Lifecycle marketing

Data-driven

Cross-functional collaboration

Marketing storytelling

Tools

Customer.io

HubSpot

Job description

For our client, we are seeking a Digital Adoption & Lifecycle Manager to join the team of a leader in the Information Technology space.

This role will own lifecycle communication programs that guide customers from activation through ongoing engagement and retention. You will partner closely with marketing, product, and customer success teams to deliver timely, behavior-based messaging that supports adoption and strengthens the customer experience. The position calls for a strong blend of strategic thinking, writing craft, and data-driven experimentation in a B2B SaaS environment.

You will also help translate product changes, launches, and customer feedback into clear communications that drive measurable business outcomes. Success in this role depends on building scalable programs, using marketing automation and analytics tools effectively, and continuously improving performance across digital channels.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $132,000 – $162,750 annually

Responsibilities

• Build and manage lifecycle communication programs from strategy through execution
• Create targeted messaging for digital-only customers and dedicated accounts
• Design behavior-based segmentation and define communication triggers
• Write engaging customer-facing copy across digital channels
• Implement campaigns using marketing automation tools such as Customer.io and HubSpot
• Collaborate with marketing teams to ensure cohesive customer communication
• Support product launches by translating features into actionable customer moments
• Continuously update lifecycle messaging to align with product changes
• Define and measure success metrics for all programs
• Experiment with campaign elements to optimize performance
• Translate customer feedback into effective communication strategies
• Explore AI-driven approaches to enhance customer success initiatives

Qualifications

• 5-7 years of experience in customer lifecycle communications, preferably in B2B SaaS
• Strong writing skills tailored for a technical audience
• Hands-on experience with marketing automation tools like Customer.io or HubSpot
• Proficiency with product analytics tools
• Familiarity with customer success platforms and health signals
• Data-driven mindset with a focus on business outcomes
• Collaborative team player with experience coordinating across departments

Benefits

• Comprehensive medical, vision, and dental coverage
• Mental wellness benefit
• Generous vacation policy and additional company holidays
• Enhanced parental leave
• Volunteer time off
• Pre-tax benefits including 401(K) and wellness benefit

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.