Digital Adoption & Lifecycle Architect

Mixpanel, Inc.; New York (NY); Hybrid; USD 132,000 - 163,000; Full time

Benefits offered by this job

Medical, Vision, Dental

Vacation policy

Parental leave

401(k) benefits

Holiday break

Job summary

Mixpanel is seeking a Digital Adoption & Lifecycle Manager to own lifecycle communications for its digital-only customer base. You’ll design and execute behavior-driven programs from onboarding to expansion, writing copy and setting up triggers that move customers forward.

You’ll collaborate with Marketing, Product, and Customer Success to ensure cohesive messaging and measurable impact, while exploring AI-driven automation and maintaining strong data-driven decision making.

Qualifications

• Experienced in customer lifecycle communications for B2B SaaS.

Responsibilities

• Build lifecycle programs end-to-end across onboarding, adoption, retention, and expansion.
• Design behavior-based segmentation using product usage and health signals; define triggers.
• Write customer-facing copy for email and in-product messages reflecting Mixpanel's voice.
• Build and ship campaigns in tools like Customer.io, HubSpot, Braze, Iterable.
• Partner with Marketing on calendars to ensure cohesive messaging.
• Support product-led adoption and translate launches into lifecycle moments.
• Keep messaging current with product changes and retire stale content.
• Define success metrics and run regular reporting on engagement and retention.
• Run experiments on subject lines, timing, sequencing, and audience definition.
• Collaborate with customer-facing teams to align digital touches with humans.
• Pilot agentic approaches to scaled customer success with AI agents.
• Identify data and tooling gaps and propose fixes.

Skills

Lifecycle communications

B2B SaaS

Excellent writer

Marketing automation

Product analytics

Customer success platforms

Segmentation

Data-driven

Collaboration

Ambiguity tolerance

AI in CS

AI agents

Copywriting

Tools

Customer.io

HubSpot

Braze

Iterable

Statisfy

Gainsight

Totango

Job description

Mixpanel is seeking a Digital Adoption & Lifecycle Manager to own lifecycle communications for its digital-only customer base. You’ll design and execute behavior-driven programs from onboarding to expansion, writing copy and setting up triggers that move customers forward.

You’ll collaborate with Marketing, Product, and Customer Success to ensure cohesive messaging and measurable impact, while exploring AI-driven automation and maintaining strong data-driven decision making.