Digital Adoption & Lifecycle Manager (Fully Remote)

Mixpanel, Inc.; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Mixpanel, Inc. is seeking a Lifecycle Marketing Manager to own the lifecycle communication program end-to-end—from onboarding to adoption, retention, and expansion. You will design messages, triggers, and experiments to move users through key milestones and optimize impact.

You will collaborate with Marketing, Product, and Customer Success to coordinate campaigns, support product launches, and pilot agentic customer success approaches, driving measurable outcomes.

Responsibilities

• Own the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration.
• Design behavior-based segmentation and triggers using product usage and health signals to deliver the right message at the right time.
• Partner with Marketing, Product, and customer-facing teams to coordinate campaigns, support launches, and pilot agentic customer success approaches.

Job description

• Own the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration.
• Design behavior-based segmentation and triggers using product usage and health signals to deliver the right message at the right time.
• Partner with Marketing, Product, and customer-facing teams to coordinate campaigns, support launches, and pilot agentic customer success approaches.