Remote Global PR Manager – Performance

Global Sports Jobs Limited; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Wellbeing support

Time off

Discounts & perks

Career development

Health & wellness

Job summary

HOKA is seeking a seasoned PR Manager, Performance to lead the development and execution of global public relations strategies for performance product launches and brand campaigns. You will drive messaging, collaborate with cross-functional teams, and shape narratives that maximize brand awareness across markets.

Based in a remote setting with preferred hubs in New York or Los Angeles, you will manage regional teams, travel internationally for events, and guide agency partners to deliver

Qualifications

• Bachelor's degree or above.
• 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomed.
• A strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals.
• Proven ability to develop and execute integrated global PR campaigns from strategy through measurement.
• Exceptional writing and editing skills, with fluency in brand voice and editorial instincts that cut through across markets.
• Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment.
• Data-driven mindset with comfort translating KPIs and insights into actionable global communications strategy.
• Passion for the running and active lifestyle space, with understanding of the culture, the community, and what moves people around the world.
• Strong organisational skills and the ability to manage multiple workstreams across time zones and regions without losing attention to detail.
• Budget management experience and comfort with financial forecasting and reconciliation across markets.
• Willingness to travel internationally for events, activations, and races.
• Ability to demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection.

Responsibilities

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives.
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams.
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement.
• Lead PR strategy and execution for global events, races, product launches, and media experiences.
• Coordinate media attendance, spokesperson preparation, and onsite communications support.
• Partner with regional teams to ensure consistent execution and maximise earned media opportunities.
• Oversee proactive media outreach, interview coordination, and press responses across global markets.
• Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance.
• Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media.
• Track global PR KPIs including media coverage, impressions, share of voice, and placement quality.
• Prepare executive reporting and campaign recaps with actionable insights.
• Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance.
• Manage and mentor direct report(s), providing coaching, feedback, and professional development.
• Serve as the primary communications partner across internal stakeholders and regional teams.
• Establish priorities, workflows, and best practices to ensure successful global campaign execution.

Skills

Media relations

Strategic communications

Campaign planning

Storytelling

Global brand campaigns

Leadership

Travel flexibility

Data interpretation

Education

Bachelor's degree

Job description

HOKA is seeking a seasoned PR Manager, Performance to lead the development and execution of global public relations strategies for performance product launches and brand campaigns. You will drive messaging, collaborate with cross-functional teams, and shape narratives that maximize brand awareness across markets.

Based in a remote setting with preferred hubs in New York or Los Angeles, you will manage regional teams, travel internationally for events, and guide agency partners to deliver