Global PR Manager, Performance – Brand Communications (Remote)

HOKA; Town of Texas (WI); On-site; USD 97,000 - 130,000; Full time

Job summary

Deckers Brands, home to HOKA, seeks a PR Manager, Performance for Global Brand Communications. You’ll lead development and execution of global PR strategies for performance product launches and brand campaigns, driving messaging and plans across markets to maximize awareness and engagement.

You will collaborate with Global Marketing, Product, Sports Marketing and regional teams, manage global agency networks, measure KPIs, and mentor junior staff.

Qualifications

• 7+ years of PR/communications experience within consumer, performance, or lifestyle brands with global scope.
• Strong media relationships across running, fitness, lifestyle, and outdoor verticals.
• Ability to develop and execute integrated global PR campaigns from strategy through measurement.
• Exceptional writing and editing skills with editorial instincts across markets.

Responsibilities

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives.
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams.
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement.
• Lead PR strategy and execution for global events, races, product launches, and media experiences.
• Coordinate media attendance, spokesperson preparation, and onsite communications support.
• Partner with regional teams to ensure consistent execution and maximize earned media opportunities.

Skills

PR/communications experience

Global scope

Media relations

Storytelling

Cross-functional collaboration

Education

Bachelor’s Degree

Job description

Deckers Brands, home to HOKA, seeks a PR Manager, Performance for Global Brand Communications. You’ll lead development and execution of global PR strategies for performance product launches and brand campaigns, driving messaging and plans across markets to maximize awareness and engagement.

You will collaborate with Global Marketing, Product, Sports Marketing and regional teams, manage global agency networks, measure KPIs, and mentor junior staff.