Global PR Manager, Performance (Remote) — Brand Communications

HOKA; New York (NY); On-site; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Financial planning

Wellbeing

Time off

Discounts & perks

Growth & development

Health & wellness

Job summary

Deckers Brands seeks a PR Manager, Performance for Global HOKA Brand Communications to lead the development and execution of global PR strategies for performance launches and brand campaigns. You’ll drive storytelling frameworks and plans, partnering with cross-functional teams to maximize global awareness and engagement.

You’ll report to the Sr. Manager, PR and collaborate with Marketing, Product and regional teams, while traveling internationally for events. Remote-friendly with PST hours.

Qualifications

• 7+ years of PR/communications experience with global scope.
• Strong media relationships across performance running, fitness, lifestyle, and outdoor.
• Experience managing global agency networks and cross-functional stakeholders.
• Excellent writing and editing skills; fluent in brand voice.

Responsibilities

• Create integrated global PR strategies for product launches and brand initiatives.
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams.
• Identify media opportunities, partnerships, and activations worldwide.
• Lead PR strategy and execution for global events, races, product launches, and media experiences.
• Coordinate media attendance, spokesperson preparation, and onsite communications support.
• Partner with regional teams to ensure consistent execution and maximize earned media opportunities.
• Oversee proactive media outreach, interview coordination, and press responses across global markets.
• Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance.
• Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media.
• Track global PR KPIs including media coverage, impressions, share of voice, and placement quality.
• Prepare executive reporting and campaign recaps with actionable insights.
• Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance.
• Manage and mentor direct report(s), providing coaching, feedback, and professional development.
• Serve as the primary communications partner across internal stakeholders and regional teams.
• Establish priorities, workflows, and best practices to ensure successful global campaign execution.

Education

Bachelor’s Degree or above

Job description

Deckers Brands seeks a PR Manager, Performance for Global HOKA Brand Communications to lead the development and execution of global PR strategies for performance launches and brand campaigns. You’ll drive storytelling frameworks and plans, partnering with cross-functional teams to maximize global awareness and engagement.

You’ll report to the Sr. Manager, PR and collaborate with Marketing, Product and regional teams, while traveling internationally for events. Remote-friendly with PST hours.