Remote Global PR Lead, Performance

HOKA; Massachusetts; On-site; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive pay and bonuses

Financial planning and wellbeing

Time away from work

Discounts and perks

Job summary

Deckers Brands, parent company of HOKA, seeks a PR Manager, Performance to lead global PR for performance products and brand campaigns. Remote work with preference for NYC or LA time zones, and requires availability for PST hours.

You’ll collaborate with Marketing, Product, and regional teams to shape narratives and elevate the HOKA brand across markets. You will manage media relationships, develop storytelling frameworks, and drive KPIs while mentoring junior team members.

Qualifications

• 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope.
• Ability to develop and execute integrated global PR campaigns from strategy through measurement.
• Exceptional writing and editing skills with brand voice across markets.

Responsibilities

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives.
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams.
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement.
• Lead PR strategy and execution for global events, races, product launches, and media experiences.
• Coordinate media attendance, spokesperson preparation, and onsite communications support.
• Partner with regional teams to ensure consistent execution and maximize earned media opportunities.

Skills

PR experience

Global brand communications

Media relations

Campaign planning

Storytelling

Budget management

Cross-functional collaboration

Education

Bachelor's Degree

Job description

Deckers Brands, parent company of HOKA, seeks a PR Manager, Performance to lead global PR for performance products and brand campaigns. Remote work with preference for NYC or LA time zones, and requires availability for PST hours.

You’ll collaborate with Marketing, Product, and regional teams to shape narratives and elevate the HOKA brand across markets. You will manage media relationships, develop storytelling frameworks, and drive KPIs while mentoring junior team members.