Remote Global PR Manager, Performance

HOKA; Utah; On-site; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Job summary

Deckers Brands, home of HOKA, seeks a PR Manager, Performance to lead global PR strategy for performance product launches and brand campaigns. You will drive messaging, coordinate with Global Marketing, Product, and regional teams, and shape storytelling across markets.

The role requires 7+ years in PR/communications, strong media network, and experience managing global agency networks in a fast-paced setting. Remote with PST hours; strong travel willingness for events is expected.

Qualifications

• 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomed.
• Strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals, with international media experience a plus.
• Proven ability to develop and execute integrated global PR campaigns from strategy through measurement.
• Exceptional writing and editing skills with fluency in brand voice across markets.
• Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment.

Responsibilities

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives.
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams.
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement.
• Lead PR strategy and execution for global events, races, product launches, and media experiences.
• Coordinate media attendance, spokesperson preparation, and onsite communications support.
• Partner with regional teams to ensure consistent execution and maximize earned media opportunities.
• Oversee proactive media outreach, interview coordination, and press responses across global markets.
• Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance.
• Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media.
• Track global PR KPIs including media coverage, impressions, share of voice, and placement quality.
• Prepare executive reporting and campaign recaps with actionable insights.
• Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance.
• Manage and mentor direct report(s), providing coaching, feedback, and professional development.
• Serve as the primary communications partner across internal stakeholders and regional teams.
• Establish priorities, workflows, and best practices to ensure successful global campaign execution.

Skills

PR/communications experience

Media relations

Global campaigns

Writing/editing

Agency or in-house experience

Cross-functional collaboration

Travel willingness

Budget management

Education

Bachelor’s Degree

Job description

Deckers Brands, home of HOKA, seeks a PR Manager, Performance to lead global PR strategy for performance product launches and brand campaigns. You will drive messaging, coordinate with Global Marketing, Product, and regional teams, and shape storytelling across markets.

The role requires 7+ years in PR/communications, strong media network, and experience managing global agency networks in a fast-paced setting. Remote with PST hours; strong travel willingness for events is expected.