Remote-First Marketing Automation & Data Specialist

mPulse; Fulton (MS); Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Remote-First

Flexible PTO

100% Company-Paid Employee Health/Dent

401(k) with 4% match

Training & development

Recognition culture

Job summary

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to power demand generation and reporting. You will build automated campaigns, optimize marketing tech, and ensure accurate reporting across the funnel.

You will work across Marketing, Sales Operations, and Sales Development to maintain data integrity, deliver insights, and support platform migrations. This role emphasizes SQL, CDP concepts, and ABM program support.

Qualifications

• 4+ years in marketing operations and marketing automation or a related role with platform ownership.
• ~2+ years Salesforce experience including attribution, reporting, and field mapping.
• Experience with data quality, deduplication, and integration issues.

Responsibilities

• Monitor data flow and troubleshoot sync errors before downstream impact.
• Build and maintain marketing automation workflows, lead routing, lifecycle processes.
• Maintain CRM data integrity and quality standards across teams.
• Create campaigns in MAP/CRM with naming, tagging, and structure standards.
• Design emails, forms, and landing pages; manage lists from intake to CRM delivery.
• Develop marketing reporting dashboards and validate data accuracy.
• Support attribution and funnel reporting, tracking from first touch onward.
• Collaborate with Sales Development and Sales Operations on leadhandoff and reporting.
• Assist migrations and platform projects with docs and testing.
• Manage integrations between MAP and CRM; map fields and data flow.

Skills

Marketing automation

CRM systems

Excel/Sheets

Cross-functional teamwork

Data analysis

Campaign attribution

SQL queries

CDP concepts

Data hygiene

Platform migrations

Education

Bachelor’s degree in Marketing/Analytics/Information Systems

Tools

Salesforce

Marketing Cloud Next

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to power demand generation and reporting. You will build automated campaigns, optimize marketing tech, and ensure accurate reporting across the funnel.

You will work across Marketing, Sales Operations, and Sales Development to maintain data integrity, deliver insights, and support platform migrations. This role emphasizes SQL, CDP concepts, and ABM program support.