Remote-First Marketing Automation & Data Specialist

mPulse; Alabama; A distancia; USD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first environment

Flexible PTO

Company-paid medical/dental/vision

Descripción de la vacante

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights. In this role, you'll build, execute, and continuously improve automated marketing campaigns and sales outreach programs while ensuring accurate reporting across the marketing funnel.

As a key member of the Growth Marketing team, you'll own the systems, integrations, and processes that

Formación

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results.
• Working experience administering an enterprise marketing automation platform.
• Working familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly.
• Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors.
• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field, or equivalent combination of education and experience.

Responsabilidades

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion, and ensure leads progress through each stage accurately and on time.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards for use across teams and systems.
• Build and maintain campaigns across the marketing automation platform and CRM with structure, naming, and tagging standards.
• Quality-check marketing emails, forms, and landing pages; validate assets before testing; allow time for stakeholder review.
• Manage list processing from intake through CRM delivery.
• Build and maintain marketing reporting and dashboards, validating accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting through tracking governance and conversion measurement.

Conocimientos

Marketing automation

CRM systems

Data analysis

Excel/Sheets

SQL

Campaign attribution

Data integrity

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Descripción del empleo

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights. In this role, you'll build, execute, and continuously improve automated marketing campaigns and sales outreach programs while ensuring accurate reporting across the marketing funnel.

As a key member of the Growth Marketing team, you'll own the systems, integrations, and processes that