Remote Field Marketing Manager, New School Openings

Primrose School Franchising Company; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k)

401(k) matching

Dental insurance

Commission or bonuses

Job summary

Primrose School Franchising Company seeks a Field Marketing Manager, New Schools, to partner with franchise owners from contract through grand opening and early ramp-up. You will drive pre-opening marketing, build community presence, and foster inquiry and enrollment growth while upholding brand standards.

You will coach owners on the Local School Marketing Playbook, manage milestones, and collaborate with cross-functional teams to ensure digital readiness and compliant launch campaigns.

Qualifications

• 5–8+ years in local/field marketing, franchising, or multi-location environments.
• Strong knowledge of local digital channels (paid search, paid social, local SEO, Google Business Profile).
• Proven ability to build credibility with franchise owners/operators.
• Excellent communication and consultative skills.
• Strong organization to manage a high-volume portfolio with competing deadlines.
• Willingness to travel up to 30% within the region.

Responsibilities

• Serve as the primary marketing partner for new Primrose Schools locations from contract signing to ramp-up.
• Guide pre-opening marketing: naming, local planning, digital setup, grand openings.
• Provide hands-on coaching translating Playbook guidance into action steps.
• Track milestones, flag risks, and ensure timely deliverables.
• Coordinate with internal teams to ensure digital infra and launch campaigns are in place.

Skills

Local marketing

Franchise/ multi-location

Digital marketing

Communication skills

Organization

Travel willingness

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Google Business Profile

Paid search platforms

Paid social platforms

Job description

Primrose School Franchising Company seeks a Field Marketing Manager, New Schools, to partner with franchise owners from contract through grand opening and early ramp-up. You will drive pre-opening marketing, build community presence, and foster inquiry and enrollment growth while upholding brand standards.

You will coach owners on the Local School Marketing Playbook, manage milestones, and collaborate with cross-functional teams to ensure digital readiness and compliant launch campaigns.