Remote Field Marketing Manager - New School Openings

Primrose School Franchising; Orlando (FL); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) with company matching up to 3.5

Dental insurance

Life insurance

50% tuition reimbursement for up to 3

Job summary

Primrose School Franchising is seeking a Field Marketing Manager, New Schools to be the dedicated marketing partner for new franchise locations. You will support Franchise Owners from contract signing through grand opening and early ramp-up, ensuring brand standards and coordinated campaigns.

You will blend marketing expertise with relationship management to guide pre-opening planning, digital setup, and local community engagement, traveling up to 30% within the region.

Qualifications

• 5–8+ years in local, field marketing, franchising, or multi-location environments.
• Experience supporting new store openings.
• Strong knowledge of paid search, paid social, local SEO, and Google Business Profile.
• Ability to translate marketing strategy into practical recommendations.
• Excellent communication and relationship-building skills.
• Strong organizational skills to manage a high-volume portfolio.

Responsibilities

• Serve as the marketing partner for new Primrose Schools franchises from contract to ramp-up.
• Guide pre-opening marketing including naming, local planning, digital setup, grand openings.
• Provide hands-on coaching translating Playbook guidance into concrete steps.
• Track milestones and flag risks; ensure brand standards.
• Coordinate with cross-functional partners for digital infra and campaigns.
• Maintain relationships with Franchise Owners through calls and visits.
• Collaborate with New School Support Coach to drive school performance.

Skills

Communication skills

Relationship building

Organizational skills

Analytical thinking

Travel readiness

Education

Bachelor’s degree in Marketing

Tools

Google Business Profile

Local SEO tools

Paid social platforms

Job description

Primrose School Franchising is seeking a Field Marketing Manager, New Schools to be the dedicated marketing partner for new franchise locations. You will support Franchise Owners from contract signing through grand opening and early ramp-up, ensuring brand standards and coordinated campaigns.

You will blend marketing expertise with relationship management to guide pre-opening planning, digital setup, and local community engagement, traveling up to 30% within the region.