Field Marketing Lead - New School Openings (Remote)

Primrose School Franchising Company; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Commission or bonuses

50% Tuition reimbursement for up to 3+

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Life insurance

Employee Assistance Program

Remote position

Job summary

Primrose School Franchising Company is seeking a Field Marketing Manager, New Schools to partner with franchise owners from contract through grand opening and the ramp-up period. You will lead pre-opening marketing plans, build local community presence, and drive inquiry and enrollment growth from day one while maintaining brand standards.

In this role, you will blend marketing expertise with relationship management, providing practical guidance and tools, and collaborating with cross‑functional

Qualifications

• 5–8+ years in local or field marketing or franchising.
• Strong digital marketing knowledge: paid search, paid social, local SEO.
• Proven ability to build relationships with owners/operators.
• Excellent communication and consultative skills.
• Strong organizational skills to manage a large portfolio.
• Willingness to travel up to 30%.

Responsibilities

• Serve as dedicated marketing partner for new Primrose Schools.
• Guide pre-opening marketing, local planning, digital setup, grand openings.
• Provide coaching translating Local School Marketing Playbook into concrete actions.
• Track milestones and flag risks; coordinate with cross-functional teams.
• Maintain brand standards and review assets before launches.

Skills

Marketing experience

Franchising experience

Local digital marketing

Communication skills

Organizational skills

Travel readiness

Education

Bachelor’s degree in Marketing or related field

Job description

Primrose School Franchising Company is seeking a Field Marketing Manager, New Schools to partner with franchise owners from contract through grand opening and the ramp-up period. You will lead pre-opening marketing plans, build local community presence, and drive inquiry and enrollment growth from day one while maintaining brand standards.

In this role, you will blend marketing expertise with relationship management, providing practical guidance and tools, and collaborating with cross‑functional