Remote-Friendly Field Marketing Manager – New Schools

Primrose Schools; Atlanta (GA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k with company matching up to 3.5%

Life insurance

Employee Assistance Program

Tuition reimbursement

Job summary

Primrose Schools seeks a Field Marketing Manager, New Schools, to be the marketing partner for new franchise locations from contract signing through grand openings and early ramp-up. You will guide owners on pre-opening plans, digital setup, and local activity while ensuring brand standards and measurable growth.

You will collaborate with cross-functional teams, provide coaching, track milestones, and maintain strong relationships with franchise owners, traveling up to 30% as needed.

Qualifications

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment.
• Experience supporting new store or franchise openings strongly preferred.
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.

Responsibilities

• Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and ramp-up, building a trusted advisor relationship.
• Guide Franchise Owners through the pre-opening marketing process, including naming, local planning, digital setup, and grand opening planning.
• Provide hands-on marketing coaching translating Local School Marketing Playbook guidance into actionable steps.
• Track pre-opening milestones, hold owners to deliverables, and flag risks when timelines slip.
• Coordinate with internal partners to ensure digital infrastructure, local listings, and launch campaigns are in place before opening day.
• Maintain brand standards, review assets, and provide timely feedback.
• Identify and elevate brand compliance risks to leadership and cross-functional partners.
• Build strong relationships with Franchise Owners through calls, virtual meetings, and in-market visits.
• Gather field feedback and local insights to improve programs across the organization.

Skills

Local marketing

Field marketing

Franchising

Digital marketing channels

Paid search

Paid social

Local SEO

Google Business Profile

Social media strategy

Relationship building

Communication

Organizational skills

Data-driven decisions

Travel readiness

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Job description

Primrose Schools seeks a Field Marketing Manager, New Schools, to be the marketing partner for new franchise locations from contract signing through grand openings and early ramp-up. You will guide owners on pre-opening plans, digital setup, and local activity while ensuring brand standards and measurable growth.

You will collaborate with cross-functional teams, provide coaching, track milestones, and maintain strong relationships with franchise owners, traveling up to 30% as needed.