Senior Field Marketing Lead: New School Openings

Primrose School Franchising Company; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401k with company matching

Flexible work from home options

Tuition reimbursement

Job summary

Primrose School Franchising Company in Atlanta, GA seeks a Senior Manager, Field Marketing New Schools to lead the pre-opening marketing for new locations. You will partner with Franchise Owners from contract to grand opening, shaping the marketing foundation to drive enrollment from day one.

This full-time role manages one Field Marketing Manager, New Schools and emphasizes brand compliance, local market localization, data-driven performance insights, and cross-functional collaboration with

Qualifications

• 10+ years of marketing experience
• Strong depth in local/field/franchise marketing
• Experience advising business owners/franchisees
• Translate complex strategies into actionable plans
• Knowledge of local digital channels (paid search/social, local SEO, Google Business Profile, social media) and offline tactics

Responsibilities

• Lead new school opening marketing end-to-end for Primrose locations
• Partner with Franchise Owners from contract signing through grand opening
• Ensure brand compliance and local relevance across markets
• Monitor performance and guide conversations with data-driven insights
• Manage Field Marketing Manager, New Schools and drive cross-functional programs

Skills

Field marketing

Franchise marketing

Stakeholder management

Data-driven

Digital marketing

Education

Bachelor’s degree in Marketing/Business/Communications

MBA or advanced degree preferred

Job description

Primrose School Franchising Company in Atlanta, GA seeks a Senior Manager, Field Marketing New Schools to lead the pre-opening marketing for new locations. You will partner with Franchise Owners from contract to grand opening, shaping the marketing foundation to drive enrollment from day one.

This full-time role manages one Field Marketing Manager, New Schools and emphasizes brand compliance, local market localization, data-driven performance insights, and cross-functional collaboration with